rflglt@gmail.com +44 7491 823 848 LinkedIn
RAFA
GOULART
integrated creative with
a keen eye for design
and aesthetics, experienced
in developing concepts.
↵
Hello. Olá.
I'm Rafa, a Brazilian Senior Creative with over 10 years of experience. I've been lucky to have worked for some of the best creative agencies. From Creative X at Meta, Edelman, Brooklyn Brothers, Publicis London, AMV/BBDO, McCann London, Y&R, Grey, The&Partners and Marcel.
During that time, I've worked on TV, social, print, radio and AR filters for some of the world's best-loved brands like Facebook, Samsung, BMW, Zurich Insurance, Avon, Honda and Mastercard to name a few.
REELS
Meta shows advertisers how to supercharge their business results with Reels ads.
Meta’s Reels is an excellent way for brands to reach audiences - with billions of people now using the platform. However, they don’t always get the desired results as they don’t understand what works on the platform. So, we developed a campaign showing them how to turn poorly executed reels into awesome ones with the creative essentials. To make our ads feel authentically Reels, we worked with Reels creator Peter Quinn, who brought his quirky, fun and playful techniques to life and made our content feel native and unlike traditional ads, which don’t perform well on the platform.
Download the guide
META
Meta and Nigerian Creators show how the metaverse is an opportunity to flex like never before.
Nigerians love to ‘flex’ - to show off one’s talents and assets. And in a country rich in culture and creators - many were excited by the metaverse and its potential. However, Nigeria doesn’t have Meta VR tech, so we needed to excite creators about the metaverse and the Meta tech they could use. So we collaborated with some of the biggest Nigerian creators to create #Flex Naija. An integrated campaign which inspired them to flex first in the metaverse, from a one-off mixed-reality event with AR-enhanced performances to posters, radio and on-platform ads.
Community Voices celebrates the people who bring the world closer together and their successes.
For the Community Voices series on Facebook, we helped shine the spotlight on some of the inspiring people in the UK who are using the power of community to bring people together to make a positive difference. From a youth climate activist, an old people’s home encouraging people to Adopt a Grandparent and a mother who brought the community together to tidy up Moss Side in Manchester.
META
BIC
BIC goes viral by pointing finger at students’ parents.
For the 2016 back-to-school campaign, Bic promoted their pencil line to parents by raising the issue of parental involvement in school learning. As they dropped their children off, parents were invited to for a last minute parent-teacher chat, where they were challenged to do the same test, their children were taking. The activation became a short film that went viral.
Santa Casa Hospital turned food into viruses to communicate the deadly effects of obesity.
One of the most important hospitals in Brazil, Santa Casa de Misericórdia, wanted a hard-hitting campaign that warned people of the dangers of being overweight after researchers discovered that obesity-related ailments kill even more than other illnesses like Aids, Hepatitis and Pneumonia.
SANTA CASA
BIC
BIC demonstrates the effectiveness of their new comfort 3 razors with the help of Vikings, Kung Fu masters and, even Yetis.
Most men didn’t see the advantages of a BIC 3 razor, opting for cheaper single-blade options. To get the message of the Bic Comfort 3 superior performance across, these ads play with extreme shaving situations in a new and interesting way. TVC aired in Brazil and Latin America.
Facebook sparks a connection between the community and the brand through owned channels.
As part of an ongoing series, we worked across many social posts which seek to trigger participation between the community and the Facebook brand. These were designed to inspire, connect and build trust with the community by engaging with them through authentic and culturally relevant posts. They were very much content and not ads, which helped to elevate people in the community, strike up a conversation and demonstrate the value of the Facebook brand.
Zurich Insurance plays with uninsured situations.
To position the brand in Brazil as having a vaster portfolio than its competitors - and we chose to showcase this by portraying extreme situations which would be the only ones Zurich wouldn’t be able to insure.
The campaign’s first phase counted with two TVCs, print and online content activation.
The stunt, which involved the four major São Paulo football teams, we took supporters by surprise just when they’re at their most anxious, the pitch.
The intervention demanded a great deal of planning over seven months, and involved more than a hundred cameo actors, twelve cameras, seven famous football commentators, two fake teams and referees.
ZURICH
INSURANCE
Museum invites people to exhibit their own stories.
Museum of the Person is a global network devoted to telling the individual stories that form our collective social memory. Its Brazilian chapter briefed the agency on a new campaign, with particular emphasis on a conceptual video to be used in it permanently.
MUSEUM OF THE PERSON
PADI shows people what they’re really missing by staying above land.
Many people always feel something has been left unexplored when they visit a destination. This campaign tapped into this insight by showing the magical places that could only be fully discovered with a scuba diving certification.